BuildFlow Partner Program
By invitation · Partner Program 2026

We sell and design the job.
You build it.

BuildFlow runs a distributed sales and preconstruction department for a select network of residential remodelers. You keep your brand, your crew, and your homeowner contract. We handle everything upstream of the hammer.

Apply to the Partner Program See how it works
~$80kAvg Basement Ticket
~7%BuildFlow Fee
10Target Metros 2026
1Partner Per Market

The fastest way to add a sales department — without hiring one.

Most remodelers lose the job before the first swing of a hammer. Leads fall through. Estimates take weeks. Presentations get rescheduled. Selections drag. BuildFlow plugs in a fully-staffed sales and preconstruction operation that turns interest into signed contracts — and hands you a build-ready BuildPack when the homeowner is ready to break ground.

What BuildFlow does Upstream

  • Lead generation (Google Ads, SEO, retargeting)
  • Screening and qualification calls
  • Matterport-based estimating
  • Live Zoom presentation + close
  • Design, floor plan, 3D renderings
  • Material selections & vendor orders
  • Permit package prep
  • Homeowner communication until groundbreak

What the partner does The build

  • First in-person meeting at the home
  • Matterport scan + photo checklist (15 min)
  • Signs the construction contract with the homeowner
  • Runs the build to BuildFlow's spec and selections
  • Milestone photo updates in the portal
  • Warranty and post-build service

How a BuildFlow job actually flows

Four steps from homeowner click to signed contract. You step in at step two and again at step four.

1

Lead captured

BuildFlow generates the lead, screens it, and books the first in-person appointment on your calendar.

2

You do the scan

You visit the home, run a 15-minute Matterport scan, and upload photos per the checklist.

3

We sell it

BuildFlow builds the estimate, runs the Zoom presentation, and closes the deal — you can join silently or skip.

4

You build it

You receive a complete BuildPack — plans, selections, vendor orders, permits — and build to spec.

Partner economics on a typical basement

Illustrative only. Your actual cost structure and margins are yours. BuildFlow's fee is simple: ~7% of project value, billed once the construction contract is signed.

Average signed basement project
$80,000
BuildFlow fee (~7%)
$5,600
Your revenue from the project
$74,400
Target: 3 jobs/mo per partner
~$223k/mo revenue

You set your own build cost, crew comp, and margin structure. BuildFlow's fee replaces what you'd otherwise spend on sales, marketing, estimating, and design — typically 12–18% of revenue for most remodelers.

Who we're looking for

One partner per metro. Licensed, insured, and ready to run 2–3 signed basements a month through your crew.

Good fit

  • Licensed GC or design-build remodeler
  • Residential focus, basement finishing experience
  • GL + workers comp current
  • Owner-operator or small multi-crew shop
  • Capacity to add 2–3 signed jobs per month
  • Comfortable with digital workflows (Matterport, portal, photo uploads)

Not a fit

  • Handyman-only or unlicensed
  • Commercial-only GCs
  • Pure subcontractors without customer-facing ops
  • Any crew without current insurance
  • Shops outside our 2026 metro list (see below)

2026 target metros

We're onboarding one partner per metro. Applications reviewed in rollout order. The Twin Cities seat is taken.

Twin Cities ✓ Chicago Milwaukee Indianapolis Columbus Cleveland Kansas City Denver Pittsburgh Boston Grand Rapids

Questions we get asked first

If yours isn't here, include it on the application and we'll cover it on the intro call.

Am I signing a contract with BuildFlow?

No. The homeowner contract is direct between the homeowner and you, the licensed partner. BuildFlow is never on the construction contract. Our agreement with you is a simple partner agreement covering the fee, scope, and quality standards.

How does BuildFlow get paid?

~7% of the signed project value. Billed to you once the homeowner signs the construction contract, payable on the standard project draw schedule you already run.

Who owns the leads?

BuildFlow generates and owns the leads. While you're an active partner in your metro, they flow to you exclusively. If we part ways, the homeowner relationship on closed jobs remains yours — but new lead flow stops.

Do I have to use BuildFlow's design and selections?

Yes. The efficiency of the model depends on a consistent BuildPack (plans, vendors, selections). You build to spec. Substitutions are handled through change orders the same way you'd handle any custom homeowner request.

What happens if the homeowner has issues mid-build?

You handle it — you own the build. BuildFlow supports you with documentation, vendor contacts, and milestone tracking. Warranty and post-build service are yours.

How many jobs should I expect per month?

Our target is 3 signed jobs per partner per month at steady state. The ramp typically takes 60–90 days from partner onboarding to first signed contract, depending on your metro's lead volume.

What if I'm already running my own ads?

Keep running them. BuildFlow lead flow sits alongside your existing pipeline. Many partners route their own leads through our preconstruction system too, for a smaller fee.

How is this different from a franchise?

There's no franchise fee, no royalty on your existing business, no territory buy-in, no brand licensing requirement. It's a referral + preconstruction services agreement. You keep your brand entirely.

Apply to the BuildFlow Partner Program

Five-minute form. We'll follow up with a 20-minute intro call.

By applying, you agree to a 20-minute intro call with BuildFlow. We review one partner per metro at a time.

BuildFlow · Partner Program · By invitation · support@build-flow.co